Audience Segment
- Filled out the "See If You Qualify" form
- Entered age as "0" or clearly incorrect information
- Were under 62 at time of submission (may now qualify)
- Were never properly followed up with due to disqualification
Campaign Angle
Lead with empathy and curiosity — "Has anything changed in your diabetic treatment plan?" This reframes the outreach as a helpful check-in rather than a sales pitch. It acknowledges their situation may have evolved (new diagnosis, new insurance, turned 62, different medication needs) without calling out the bad form data.
Day 0 — Check-In
Day 3 — Value Add
Day 7 — Final Nudge
Subject Line Options (A/B Test)
- A: Has anything changed with your diabetes care?
- B: Quick question about your CGM coverage
- C: Still managing diabetes? This might help
Hey {{first_name}},
A while back, you reached out to us about getting a Continuous Glucose Monitor (CGM) through St. Joseph Medical. At the time, we weren't able to move forward — but a lot can change.
Has anything changed in your diabetic treatment plan?
Maybe you've turned 62, started a new medication, switched insurance plans, or your doctor has updated your care routine. If any of that sounds familiar, you could now qualify to receive a CGM at little to no cost through Medicare.
It only takes about 2 minutes to find out:
See If You Qualify NowA CGM means no more fingersticks, real-time glucose readings sent straight to your phone, and better control over your diabetes — all covered by your insurance.
We are here to help if anything has changed on your end.
The St. Joseph Medical Team
stjosephmedicalcorp.com
Subject Line Options (A/B Test)
- A: Did you know Medicare now covers this?
- B: No more fingersticks — here's how
- C: Your diabetes care options may have expanded
Hey {{first_name}},
Just wanted to follow up in case you missed our last message.
If you or someone you care for is living with diabetes, there have been some important changes to what Medicare covers — and it could mean getting a Continuous Glucose Monitor at no cost to you.
Here is what a CGM does for you:
- No more fingersticks — a small sensor does the work for you
- Real-time glucose readings — check your levels anytime on your phone
- Alerts when levels spike or drop — so you can act before it becomes a problem
- Better conversations with your doctor — share detailed reports at every visit
The qualification process is simple and takes about 2 minutes. No commitment, no pressure — just a quick check to see if you are eligible.
Check Your EligibilityIf your situation has changed since the last time you reached out — new insurance, new diagnosis, or you have turned 62 — it is worth checking again.
The St. Joseph Medical Team
stjosephmedicalcorp.com
Subject Line Options (A/B Test)
- A: Last check — are you still managing diabetes?
- B: This could save you 10 fingersticks a day
- C: We kept your spot — just in case
Hey {{first_name}},
This is the last time we will reach out about this — we promise.
We just want to make sure you know: if you are 62 or older with diabetes and on Medicare, you could qualify for a Continuous Glucose Monitor at zero out-of-pocket cost.
Thousands of people we have helped say the same thing — they wish they had made the switch sooner. No more pricking your finger multiple times a day. No more guessing where your levels are. Just a small sensor that does it all for you.
If your situation has changed at all since you last filled out our form, it takes just 2 minutes to check again:
See If You QualifyNo pressure, no obligation. If you do qualify, we handle all the paperwork and insurance coordination for you.
If now is not the right time, we completely understand. We are always here when you are ready.
The St. Joseph Medical Team
stjosephmedicalcorp.com
GHL / Email Platform Setup
- Segment: Filter contacts where form = "See If You Qualify" AND (age = 0 OR age < 62 OR age field is blank/invalid)
- Trigger: Manual enrollment or bulk action on the filtered segment
- Timing: Email 1 immediately, Email 2 at Day 3 (if no open/click), Email 3 at Day 7 (if still no engagement)
- Exit conditions: Remove from sequence if they click the CTA link, fill out the form again, or reply to any email
- Personalization: Use {{first_name}} merge field — fallback to "there" if name is missing
- CTA link: Point to stjosephmedicalcorp.com/qualify (or whatever the current form URL is) with UTM tags: utm_source=email&utm_medium=reengagement&utm_campaign=unqualified_reactivation
Compliance Reminder
- Ensure all emails include an unsubscribe link (CAN-SPAM / TCPA compliant)
- Do not reference the contact's specific form data or age in the email body — keep it general ("your situation may have changed")
- Avoid making medical claims — stick to "you could qualify" language, not guarantees
- Include St. Joseph Medical Corp's physical address in the email footer